Creating powerful brands : Leslie de Chernatony, Malcolm H.B. McDonald and Wallace, Elaine
Material type:
TextSeries: Marketing series (London, England)Publication details: New York ; New York : Taylor & Francis, 2011. Description: xv, 483 p. : ill. ; 24 cmISBN: 9781856178495Subject(s): Brand name products -- Planning | Branding (Marketing)DDC classification: 658.8/27 LOC classification: HD69.B7 | D34 2011Online resources: Publisher description
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HD69.B7 D34 2011 (Browse shelf(Opens below)) | 1 | Available | 0000000189 | |
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AAMUSTED Books
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AAMUSTED LIBRARY, KUMASI Reference | HD69.B7 D34 2011 (Browse shelf(Opens below)) | 2 | Available (Restricted Access) | 0000000165 | |
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AAMUSTED Books
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AAMUSTED LIBRARY, KUMASI Reserve Book Shelf | HD69.B7 D34 2011 (Browse shelf(Opens below)) | 3 | Available (Restricted Access) | 0000000425 |
Includes bibliographical references and index.
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