Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
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TextPublication details: New York : McGraw-Hill Irwin, c2011. Edition: 10th edDescription: xviii, 830 p. : ill. ; 27 cmISBN: 9780073530055 (alk. paper); 0073530050 (alk. paper)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .P44 2011
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AAMUSTED LIBRARY, KUMASI Reserve Book Shelf | HF5415.13 .P44 2011 (Browse shelf(Opens below)) | 1 | Available (Restricted Access) | 0000001970 |
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| HF5415.13 .K84 2012 Marketing management / | HF5415.13 .K84 2012 Marketing management/ | HF5415.13 .P42 2014 Basic Marketing: A Marketing Strategy Planning Approach/ | HF5415.13 .P44 2011 Marketing management : knowledge and skills / | HF5415.13 .W72 2011 Marketing management / | HF5415.13 .W84 2005 The marketing plan handbook / | HF5415.13 .W84 2014 The marketing plan handbook / |
Includes bibliographical references and index.
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