Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. PaulContributor(s): Donnelly, James HMaterial type: Text

TextPublication details: New York : McGraw-Hill Irwin, c2011. Edition: 10th edDescription: xviii, 830 p. : ill. ; 27 cmISBN: 9780073530055 (alk. paper); 0073530050 (alk. paper)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .P44 2011

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
AAMUSTED Books	AAMUSTED LIBRARY, KUMASI Reserve Book Shelf	HF5415.13 .P44 2011 (Browse shelf(Opens below))	1	Available (Restricted Access)		0000001970

Includes bibliographical references and index.

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