The innovation edge : creating strategic breakthroughs using the voice of the customer / William Barnard and Thomas F. Wallace.
Material type:
TextSeries: Executive breakthrough seriesPublication details: Essex Junction, VT : Omneo̲ c1994. Description: xii, 180 p. : ill. ; 23 cmISBN: 0939246414:Subject(s): Customer services -- Management | Consumer satisfaction | Organizational effectiveness | Creative ability in businessDDC classification: 658.8/12 LOC classification: HF5415.5 | .B25 1994
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books
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AAMUSTED LIBRARY, KUMASI Reference | HF5415.5 .B25 1994 (Browse shelf(Opens below)) | 1 | Available (Restricted Access) | 0000013415 |
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| HF5415.32 C76 2008 Consumer Behaviour/ | HF5415.32 M87 1993 Consumer behavior/ | HF5415.33.U6 H31 2001 Consumer behavior: building marketing strategy/ | HF5415.5 .B25 1994 The innovation edge : creating strategic breakthroughs using the voice of the customer / | HF5415.5 .B97 2015 Customer relationship management : concepts and technologies / | HF5415.5 .Eg1 2011 Relationship marketing : exploring relational strategies in marketing / | HF5415.5 .H24 2013 Customer Service: A Practical Approach/ |
Includes bibliographical references (p. 169-170) and index.
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