Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. PaulContributor(s): Donnelly, James HMaterial type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2004. Edition: 7th edDescription: xix, 876 p. : ill. (some col.), maps ; 26 cmISBN: 9780072552171 (alk. paper)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .P44 2004Online resources: Publisher description | Table of contents | Contributor biographical information

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
AAMUSTED Books	AAMUSTED LIBRARY, KUMASI Lending Book Shelf	HF5415.13 .P44 2004 (Browse shelf(Opens below))	1	Available		0000010719

Includes bibliographical references (p. 853-860) and index.

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