Marketing management : knowledge and skills /

Peter, J. Paul.

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 7th ed. - Boston, Mass. : McGraw-Hill, c2004. - xix, 876 p. : ill. (some col.), maps ; 26 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references (p. 853-860) and index.

9780072552171 (alk. paper)

2003044199


Marketing--Management.
Marketing--Management--Case studies.

HF5415.13 / .P44 2004

658.8


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