Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, 2002. Edition: 2nd edDescription: xxvi, 514 p. : ill. ; 24 cmISBN: 0072895128 (alk. paper); 9780072895124Subject(s): Marketing channels | Relationship marketingDDC classification: 658.8/4 LOC classification: HF5415.129 | .P45 2002Online resources: Publisher description | Table of contents
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
AAMUSTED Books
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AAMUSTED LIBRARY, KUMASI Reserve Book Shelf | HF5415.129 .P45 2002 (Browse shelf(Opens below)) | 1 | Available (Restricted Access) | 0000008412 |
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| HF5415 .Z7 2002 Effective marketing : creating and keeping customers in an e-commerce World / | HF5415.1 .H25 2001 Marketing mistakes and successes / | HF5415.122 .L94 2001 Services marketing : people, technology, strategy / | HF5415.129 .P45 2002 Marketing channels : a relationship management approach / | HF5415.13 .D56 1994 Marketing management / | HF5415.13 .H3654 2008 Improve your marketing to grow your business : insights and innovation that drive business and brand growth / | HF5415.13 .K84 2009 Marketing management / |
Includes bibliographical references and index.
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