The marketing plan handbook / Marian Burk Wood.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2005. Edition: 2nd edDescription: xv, 200 p. : ill. ; 26 cmISBN: 0131485253; 9780131485259Subject(s): Marketing -- Management -- Handbooks, manuals, etcDDC classification: 658.8/02 LOC classification: HF5415.13 | .W84 2005Online resources: Table of contentsItem type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books | AAMUSTED LIBRARY, KUMASI Reserve Book Shelf | HF5415.13 .W84 2005 (Browse shelf(Opens below)) | 1 | Available (Restricted Access) | 0000008410 |
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HF5415.13 .P42 2014 Basic Marketing: A Marketing Strategy Planning Approach/ | HF5415.13 .P44 2011 Marketing management : knowledge and skills / | HF5415.13 .W72 2011 Marketing management / | HF5415.13 .W84 2005 The marketing plan handbook / | HF5415.13 .W84 2014 The marketing plan handbook / | HF5415.2 .B93 2012 Basic marketing research : using Microsoft Excel data analysis / | HF5415.2 .M141999 Contemporary marketing research/ |
Includes bibliographical references (p. 181-191) and index.
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