The marketing plan handbook /
Wood, Marian Burk.
The marketing plan handbook / Marian Burk Wood. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2005. - xv, 200 p. : ill. ; 26 cm.
Includes bibliographical references (p. 181-191) and index.
0131485253 9780131485259
2004020400
Marketing--Management--Handbooks, manuals, etc.
HF5415.13 / .W84 2005
658.8/02
The marketing plan handbook / Marian Burk Wood. - 2nd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2005. - xv, 200 p. : ill. ; 26 cm.
Includes bibliographical references (p. 181-191) and index.
0131485253 9780131485259
2004020400
Marketing--Management--Handbooks, manuals, etc.
HF5415.13 / .W84 2005
658.8/02