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Basic marketing : A Marketing Strategy Planning Approach / William D. Perreault. , Joseph, P. Cannon & E. Jerome McCarthy,

By: McCarthy, E. Jerome (Edmund Jerome)Contributor(s): Perreault, William DMaterial type: TextTextSeries: Irvin series in marketingPublication details: Homewood, IL : McGraw- Hill ,Irwin, 2014. Edition: 10th edDescription: xl, 712 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.)ISBN: 9781259060762; 0256083983 (International ed.)Subject(s): Marketing -- Management | Marketing -- United States -- Management | Export marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .P42 1990
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Includes bibliographical references and Index

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