Basic marketing : (Record no. 374)

MARC details
000 -LEADER
fixed length control field 01181cam a2200325 a 4500
001 - CONTROL NUMBER
control field 1981965
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210707134248.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 890824s1990 ilua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259060762
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256083983 (International ed.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency AAMUSTED
Modifying agency DLC
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .P42 1990
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title A Marketing Strategy Planning Approach /
Statement of responsibility, etc. William D. Perreault. , Joseph, P. Cannon & E. Jerome McCarthy,
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood, IL :
Name of publisher, distributor, etc. McGraw- Hill ,Irwin,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 712 p. :
Other physical details col. ill. ;
Dimensions 27 cm. +
Accompanying material 1 computer disk (5 1/4 in.)
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Irvin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and Index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision United States
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type AAMUSTED Books

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