Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2001. Edition: 3rd edDescription: xxxvii, 596 p. : ill. (some col.) ; 28 cmISBN: 0072322977 (alk. paper); 9780072461282Other title: Marketing, principles and perspectivesSubject(s): Marketing -- United StatesDDC classification: 658.8 LOC classification: HF5415.1 | .B38 2001
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AAMUSTED LIBRARY, KUMASI Reference | HF5415.1 .B38 2001 (Browse shelf(Opens below)) | 3 | Available (Restricted Access) | 0000013311 | |
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5415.1 .B38 2001 (Browse shelf(Opens below)) | 4 | Available | 0000009720 | |
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5415.1 .B38 2001 (Browse shelf(Opens below)) | 5 | Available | 0000009721 |
Browsing AAMUSTED LIBRARY, KUMASI shelves, Shelving location: Reference Close shelf browser (Hides shelf browser)
| HF5415 .SM5 1995 Essential elements of marketing/ | HF5415 .SM5 1995 Essential elements of marketing/ | HF5415 .Z7 2002 Effective marketing : creating and keeping customers in an e-commerce World / | HF5415.1 .B38 2001 Marketing, principles & perspectives / | HF5415.12.G7 F96 2011 Fundamentals of sales and marketing/ | HF5415.13 .B45 1997 Cases in marketing management / | HF5415.13 .B46 2013 Market-based management : strategies for growing customer value and profitability / |
Includes index.
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