Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy.
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TextPublication details: Reading, Mass. : Addison-Wesley, 1998. Description: xvii, 350 p. : ill. ; 26 cmISBN: 032100194X; 0321014170 (pbk.)Subject(s): Marketing -- Data processing | Marketing -- Decision making -- Mathematical models | Marketing -- Decision making -- Data processingDDC classification: 658.8/02/0285 LOC classification: HF5415.125 | .L62 1998
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5415.125 .L62 1998 (Browse shelf(Opens below)) | 1 | Available | 0000009716 |
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| HF5415.12.G7 F96 2011 Fundamentals of sales and marketing/ | HF5415.12.G7 F96 2011 Fundamentals of sales and marketing/ | HF5415.12.G7 F96 2011 Fundamentals of sales and marketing/ | HF5415.125 .L62 1998 Marketing engineering : computer-assisted marketing analysis and planning / | HF5415.126 .B51 1998 Business marketing management / | HF5415.126 .B51 1998 Business marketing management / | HF5415.126 .B51 1998 Business marketing management / |
Includes bibliographical references (p. [323]-337) and index.
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