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Marketing engineering : computer-assisted marketing analysis and planning /

Lilien, Gary L., 1946-

Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy. - Reading, Mass. : Addison-Wesley, 1998. - xvii, 350 p. : ill. ; 26 cm.

Includes bibliographical references (p. [323]-337) and index.

ISBN: 032100194X 0321014170 (pbk.)

LCCN: 97021787

Subjects--Topical Terms:
Marketing--Data processing.
Marketing--Decision making--Mathematical models.
Marketing--Decision making--Data processing.

LC Class. No.: HF5415.125 / .L62 1998

Dewey Class. No.: 658.8/02/0285

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