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Essentials of business research methods / Joseph F. Hair Jr. ... [et al.].

By: Jr.Hair, Joseph FContributor(s): Hair, Joseph FMaterial type: TextTextPublication details: Armonk, N.Y. : M.E. Sharpe, Inc., 2011. Edition: 2nd edDescription: xviii, 477 p. : ill. ; 24 cmISBN: 9780765626318 (pbk. : alk. paper)Subject(s): Business -- ResearchDDC classification: 650.072 LOC classification: HD30.4 | .E7 2011
Contents:
Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- Secondary data -- Conceptualization and research design -- Sampling approaches -- Data collection methods -- Measurement and scaling -- Designing the questionnaire -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting results.
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Item type Current library Call number Copy number Status Date due Barcode
AAMUSTED Books AAMUSTED Books AAMUSTED LIBRARY, KUMASI
Reference 		HD30.4 .E7 2011 (Browse shelf(Opens below)) 1 Available (Restricted Access) 0000000301
AAMUSTED Books AAMUSTED Books AAMUSTED LIBRARY, KUMASI
Reserve Book Shelf 		HD30.4 .E7 2011 (Browse shelf(Opens below)) 2 Available (Restricted Access) 0000001232

Includes bibliographical references and index.

Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- Secondary data -- Conceptualization and research design -- Sampling approaches -- Data collection methods -- Measurement and scaling -- Designing the questionnaire -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting results.

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