Essentials of business research methods /
Jr.Hair, Joseph F.
Essentials of business research methods / Joseph F. Hair Jr. ... [et al.]. - 2nd ed. - Armonk, N.Y. : M.E. Sharpe, Inc., 2011. - xviii, 477 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- Secondary data -- Conceptualization and research design -- Sampling approaches -- Data collection methods -- Measurement and scaling -- Designing the questionnaire -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting results.
9780765626318 (pbk. : alk. paper)
2010022588
Business--Research.
HD30.4 / .E7 2011
650.072
Essentials of business research methods / Joseph F. Hair Jr. ... [et al.]. - 2nd ed. - Armonk, N.Y. : M.E. Sharpe, Inc., 2011. - xviii, 477 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- Secondary data -- Conceptualization and research design -- Sampling approaches -- Data collection methods -- Measurement and scaling -- Designing the questionnaire -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting results.
9780765626318 (pbk. : alk. paper)
2010022588
Business--Research.
HD30.4 / .E7 2011
650.072