Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
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TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, 1993. Edition: 11th edDescription: xxii, 763, 15, 14 p. : col. ill. ; 27 cmISBN: 025610509XSubject(s): Marketing -- Management | Marketing -- United States -- Management | Export marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M12 1993
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5415.13 .M369 1993 (Browse shelf(Opens below)) | 1 | Available | 0000003628 | |
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5415.13 .M369 1993 (Browse shelf(Opens below)) | 3 | Available | 0000003630 | |
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5415.13 .M369 1993 (Browse shelf(Opens below)) | 4 | Available | 0000003629 | |
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AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5415.13 .M12 1993 (Browse shelf(Opens below)) | 5 | Available | 0000003627 |
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| HF5415.13 .M12 1990 Basic marketing : a managerial approach / | HF5415.13 .M12 1990 Basic marketing : a managerial approach / | HF5415.13 .M12 1990 Basic marketing : a managerial approach / | HF5415.13 .M12 1993 Basic marketing : a global-managerial approach / | HF5415.13 .M14 1999 Marketing plans : how to prepare them, how to use them / | HF5415.13 .M369 1993 Basic marketing : a global-managerial approach / | HF5415.13 .M369 1993 Basic marketing : a global-managerial approach / |
Includes bibliographical references (p. 723-760) and indexes.
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