Basic marketing : (Record no. 1866)
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000 -LEADER | |
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fixed length control field | 01157cam a2200325 a 4500 |
001 - CONTROL NUMBER | |
control field | 4869911 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210913143406.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 920812s1993 ilua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 92031792 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 025610509X |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | AAMUSTED |
Modifying agency | DLC |
043 ## - GEOGRAPHIC AREA CODE | |
Geographic area code | n-us--- |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Item number | .M12 1993 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 20 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | McCarthy, E. Jerome |
Fuller form of name | (Edmund Jerome) |
245 10 - TITLE STATEMENT | |
Title | Basic marketing : |
Remainder of title | a global-managerial approach / |
Statement of responsibility, etc. | E. Jerome McCarthy, William D. Perreault, Jr. |
250 ## - EDITION STATEMENT | |
Edition statement | 11th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Homewood, IL : |
Name of publisher, distributor, etc. | Irwin, |
Date of publication, distribution, etc. | 1993. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxii, 763, 15, 14 p. : |
Other physical details | col. ill. ; |
Dimensions | 27 cm. |
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | The Irwin series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references (p. 723-760) and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
Geographic subdivision | United States |
General subdivision | Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Export marketing |
General subdivision | Management. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Perreault, William D. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ocip |
f | 19 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | AAMUSTED Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Accession number | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | SOCIAL SCIENCES AND BUSINESS-commerce | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Lending Book Shelf | 09/13/2021 | 0001347 | HF5415.13 .M12 1993 | 0000003627 | 09/13/2021 | 5 | 09/13/2021 | AAMUSTED Books | |||||
Library of Congress Classification | SOCIAL SCIENCE AND BUSINESS-Commerce | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Lending Book Shelf | 09/13/2021 | 0001344 | HF5415.13 .M369 1993 | 0000003628 | 09/13/2021 | 1 | 09/13/2021 | AAMUSTED Books | |||||
Library of Congress Classification | SOCIAL SCIENCE AND BUSINESS-Commerce | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Lending Book Shelf | 09/13/2021 | 0001346 | HF5415.13 .M369 1993 | 0000003629 | 09/13/2021 | 4 | 09/13/2021 | AAMUSTED Books | |||||
Library of Congress Classification | SOCIAL SCIENCE AND BUSINESS-Commerce | AAMUSTED LIBRARY, KUMASI | AAMUSTED LIBRARY, KUMASI | Lending Book Shelf | 09/13/2021 | 0001345 | HF5415.13 .M369 1993 | 0000003630 | 09/13/2021 | 3 | 09/13/2021 | AAMUSTED Books |