Marketing management : a comprehensive reader / [edited by] Jaqdish N. Sheth, Dennis E. Garrett.
Material type:
TextPublication details: Cincinnati : South-Western Pub. Co., c1986. Description: x, 1026 p. : ill. ; 24 cmISBN: 0538192305 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .Sh5 1986
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books
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AAMUSTED LIBRARY, KUMASI | HF5415.13 .Sh5 1986 (Browse shelf(Opens below)) | 1 | Available | 0000003809 |
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| HF5415.13 .P44 2011 Marketing management : knowledge and skills / | HF5415.13 .P61 1997 Market-led strategic change : transforming the process of going to market / | HF5415.13 .P61 1999 Tales from the marketplace : stories of revolution, reinvention and renewal / | HF5415.13 .Sh5 1986 Marketing management : a comprehensive reader / | HF5415.13 .W69 1997 Strategic marketing management : planning, implementation, and control / | HF5415.13 .W72 2011 Marketing management / | HF5415.13 .W84 2005 The marketing plan handbook / |
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