Marketing management : a comprehensive reader /
Sheth, Jagdish N.
Marketing management : a comprehensive reader / [edited by] Jaqdish N. Sheth, Dennis E. Garrett. - Cincinnati : South-Western Pub. Co., c1986. - x, 1026 p. : ill. ; 24 cm.
Includes bibliographies.
0538192305 (pbk.)
85062011
Marketing--Management.
HF5415.13 / .Sh5 1986
658.8
Marketing management : a comprehensive reader / [edited by] Jaqdish N. Sheth, Dennis E. Garrett. - Cincinnati : South-Western Pub. Co., c1986. - x, 1026 p. : ill. ; 24 cm.
Includes bibliographies.
0538192305 (pbk.)
85062011
Marketing--Management.
HF5415.13 / .Sh5 1986
658.8