Guerrilla marketing : secrets for making big profits from your small business /

Levinson, Jay Conrad.

Guerrilla marketing : secrets for making big profits from your small business / Jay Conrad Levinson. - 3rd ed. - Boston : Houghton Mifflin, 1998. - viii, 388 p. ; 23 cm.

Includes bibliographical references (p. [362]-372) and index.

0395906253

98024984


Marketing.
Small business--Management.
Advertising.

HF5415 / .L57 1998

658.8


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