Basic marketing management /
Dalrymple, Douglas J.
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons. - 2nd ed. - New York : Wiley, 2000. - xiii, 341 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471353922 (acidfree paper) 9780471353928
00268043
Marketing--Management.
HF5415.13 / .D74 2000
658.8
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons. - 2nd ed. - New York : Wiley, 2000. - xiii, 341 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471353922 (acidfree paper) 9780471353928
00268043
Marketing--Management.
HF5415.13 / .D74 2000
658.8