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Sales force management : planning, implementation, and control /

Churchill, Gilbert A.

Sales force management : planning, implementation, and control / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr. - 3rd ed. - Homewood, IL : Irwin, c1990. - xviii, 845 p. : ill. ; 24 cm. - The Irwin series in marketing .

Includes bibliographical references and index.

ISBN: 0256080046

LCCN: 89033044

Subjects--Topical Terms:
Sales management.

LC Class. No.: HF5438.4 / .C47 1990

Dewey Class. No.: 658.8/101

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