000			01447nam a2200301 a 4500
001			4891247
003			OSt
005			20210727163930.0
008			940202s1994 txua b 001 0 eng d
010			_a 93079572
020			_a003096847X
035			_a(OCoLC)29580132
040			_aTNJ _cAAMUSTED _dMiYEM _dDLC
042			_alccopycat
050	0	4	_aHF5415.13 _b.D56 1994
082	0	0	_a658.8 _220
100	1		_aDickson, Peter R.
245	1	0	_aMarketing management / _cPeter R. Dickson.
260			_aFort Worth : _bDryden Press _cc1994.
300			_axxxi, 642 p. : _bill. (some col.) ; _c27 cm.
440		4	_aThe Dryden Press series in marketing
504			_aIncludes bibliographical references and indexes.
505	0		_aDecision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.
650		0	_aMarketing _xManagement.
906			_a7 _bcbc _ccopycat _d2 _eopcn _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c876 _d876