000			01583cam a2200349 i 4500
001			17458081
003			OSt
005			20210726105333.0
008			120910t20142014maua fb 001 0 eng
010			_a 2012036309
020			_a9780133078350 (pbk.)
020			_a0133078353 (pbk.)
040			_aDLC _beng _cAAMUSTED _erda _dDLC
042			_apcc
050	0	0	_aHF5415.13 _b.W84 2014
082	0	0	_a658.8/02 _223
100	1		_aWood, Marian B.
245	1	4	_aThe marketing plan handbook / _cMarian Burk Wood, M.B.A.
250			_a5th ed.
260			_aBoston : _bPearson, _c[2014]
300			_axiv, 210 p. : _bill; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	0		_aAlways learning
504			_aIncludes bibliographical references and index.
505	0		_aMarketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance.
650		0	_aMarketing _xManagement _vHandbooks, manuals, etc.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c794 _d794