| 000 | 01138cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 15381975 | ||
| 003 | OSt | ||
| 005 | 20210517135852.0 | ||
| 008 | 080725s2009 mauab b 001 0 eng | ||
| 010 | _a 2008033002 | ||
| 020 | _a9780073381138 (alk. paper) | ||
| 020 | _a0073381136 (alk. paper) | ||
| 040 |
_aDLC _cAAMUSTED _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.P34 2009 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aPeter. Paul J. | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _c.Peter, Paul J. Donnelly, James H. jr. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_axvii, 782 p. : _bill. (some col.), col. map ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aDonnelly, James H. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0824/2008033002.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c79 _d79 |
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