000			02111cam a2200349 i 4500
001			17540231
003			OSt
005			20210723162101.0
008			121126s2014 nyua 001 0 eng
010			_a 2012044583
020			_a9780078029004 (alk. paper)
020			_a0078029007 (alk. paper)
040			_aDLC _beng _cAAMUSTED _erda _dDLC
042			_apcc
050	0	0	_aHF5415 _b.G86 2014
082	0	0	_a658.8 _223
100	1		_aGrewal, Dhruv.
245	1	0	_aMarketing / _cDhruv Grewal, Ph.D., Babson College, Michael Levy, Ph.D., Babson College.
250			_a4th ed.
264		1	_aNew York : _bMcGraw-Hill/Irwin, _c2014.
300			_a1 volume (various pagings) : _bill. ; _c29 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes index.
505	0		_aAssessing the marketplace -- Overview of marketing -- Developing marketing strategies and a marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment -- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing -- Targeting the marketplace -- Segmentation, targeting, and positioning -- Marketing research -- Value creation -- Product, branding, and packaging decisions -- Developing new products -- Services: the intangible product -- Value capture -- Pricing concepts for establishing value -- Strategic pricing methods -- Value delivery : designing the channel and supply chain -- Supply chain and channel management -- Retailing and multichannel marketing -- Value communication -- Integrated marketing communications -- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary -- Chapter quiz answer key -- Chapter notes -- Credits -- Name index -- Company index -- Subject index.
650		0	_aMarketing.
700	1		_aLevy, Michael, _d1950-
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c752 _d752