000 | 00535nam a22001817a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20230202130751.0 | ||
008 | 230202b |||||||| |||| 00| 0 eng d | ||
040 | _cAAMUSTED-M | ||
050 |
_aHF5415.13 _b.M13 |
||
100 | _aMcCarthy, E. J. | ||
245 |
_aBasic Marketing _bA Global-Managerial Approach |
||
250 | _a11th ed. | ||
260 |
_aUnited State of America _bRichard D. Irwin, Inc. _c1993 |
||
300 |
_axxii,760p. _bIncludes Illustration Credit and Author Index |
||
700 | _aPerreault, Jr. W. D. | ||
942 |
_2lcc _cBK |
||
999 |
_c7032 _d7032 |