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040 _cAAMUSTED-M
050 _aHF5415.13
_b.M13
100 _aMcCarthy, E. J.
245 _aBasic Marketing
_bA Global-Managerial Approach
250 _a11th ed.
260 _aUnited State of America
_bRichard D. Irwin, Inc.
_c1993
300 _axxii,760p.
_bIncludes Illustration Credit and Author Index
700 _aPerreault, Jr. W. D.
942 _2lcc
_cBK
999 _c7032
_d7032