000 00781cam a2200253 a 4500
001 3753228
003 OSt
005 20230202113312.0
008 830429s1983 maua b 001 0 eng
010 _a 82084160
020 _a0395327164
040 _aDLC
_cAAMUSED-M
_dDLC
050 0 0 _aHF5415.13
_b.L385 1983
082 0 0 _a658.8
_219
100 1 _aLazer, William.
245 1 0 _aMarketing management :
_bfoundations and practices /
_cWilliam Lazer, James D. Culley.
260 _aBoston :
_bHoughton Mifflin Co.,
_cc1983.
300 _axxiv, 869 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
700 1 _aCulley, James D.
906 _a7
_bcbc
_corignew
_d2
_eopcn
_f19
_gy-gencatlg
942 _2lcc
_cBK
999 _c7028
_d7028