| 000 | 01370cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 1981965 | ||
| 003 | OSt | ||
| 005 | 20230202101612.0 | ||
| 008 | 890824s1990 ilua b 001 0 eng | ||
| 010 | _a 89035299 | ||
| 020 | _a0256068658 | ||
| 020 | _a0256083983 (International ed.) | ||
| 040 |
_aDLC _cAAMUSTED-M _dDLC |
||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 1990 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy, William D. Perreault. |
| 250 | _a10th ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _cc1990. |
||
| 300 |
_axviii, 734 p. : _bcol. ill. ; _c27 cm. + _e1 computer disk (5 1/4 in.) |
||
| 440 | 0 | _aIrvin series in marketing | |
| 500 | _aSystem requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor. | ||
| 504 | _aIncludes bibliographical references (p. 678-701). | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _zUnited States _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 700 | 1 | _aPerreault, William D. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c7023 _d7023 |
||