| 000 | 01086cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 16322018 | ||
| 003 | OSt | ||
| 005 | 20210721115603.0 | ||
| 008 | 100708s2011 nyua b 001 0 eng | ||
| 010 | _a 2010028484 | ||
| 020 | _a9780073530055 (alk. paper) | ||
| 020 | _a0073530050 (alk. paper) | ||
| 035 | _a(OCoLC)ocn496956067 | ||
| 040 |
_aDLC _cAAMUSTED _dYDX _dBTCTA _dYDXCP _dCDX _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.P44 2011 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a10th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _cc2011. |
||
| 300 |
_axviii, 830 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aDonnelly, James H. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c682 _d682 |
||