| 000 | 01025pam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 2454319 | ||
| 003 | OSt | ||
| 005 | 20220801100755.0 | ||
| 008 | 890523s1990 nyua b 001 0 eng | ||
| 010 | _a 89034951 | ||
| 020 | _a0024218219 | ||
| 040 |
_aDLC _cAAMUSTED _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.2 _b.T82 1990 |
| 082 | 0 | 0 |
_a658.8/3 _220 |
| 100 | 1 | _aTull, Donald S. | |
| 245 | 1 | 0 |
_aMarketing research : _bmeasurement & method : a text with cases / _cDonald S. Tull, Del I. Hawkins. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bMacmillan ; _aLondon : _bCollier Macmillan, _cc1990. |
||
| 300 |
_axxii, 836 p. : _bill. ; _c24 cm. |
||
| 440 | 4 | _aThe Macmillan series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing research _xCase studies. |
|
| 700 | 1 | _aHawkins, Del I. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c6641 _d6641 |
||