000 00837pam a2200277 a 4500
001 1406028
003 OSt
005 20220706134750.0
008 830524s1984 nyua b 001 0 eng
010 _a 83011354
020 _a0070011613
040 _aDLC
_cAAMUSTED
_dDLC
050 0 0 _aHF5438.25
_b.Al5 1984
082 0 0 _a658.8/5
_219
100 1 _aAllen, Robert Y.,
_d1938-
245 1 0 _aSelling dynamics /
_cRobert Y. Allen, Robert F. Spohn, I. Herbert Wilson.
260 _aNew York :
_bMcGraw-Hill,
_c1984.
300 _axx, 487 p. :
_bill. ;
_c25 cm.
440 0 _aMcGraw-Hill series in marketing.
504 _aIncludes bibliographical references and index.
650 0 _aSelling.
700 1 _aSpohn, Robert F.
700 1 _aWilson, I. Herbert.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBK
999 _c6337
_d6337