| 000 | 01300cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 691786 | ||
| 003 | OSt | ||
| 005 | 20220706132913.0 | ||
| 008 | 961016s1997 iluab b 000 0 eng | ||
| 010 | _a 96037108 | ||
| 020 | _a0256204640 | ||
| 040 |
_aDLC _cAAMUSTED _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.B45 1997 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 |
_aBernhardt, Kenneth L., _d1944- |
|
| 245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 | _a7th ed. | ||
| 260 |
_aChicago : _bIrwin, _c1997. |
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| 300 |
_axiv, 665 p. : _bill., maps ; _c25 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
| 700 | 1 |
_aKinnear, Thomas C., _d1943- |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh022/96037108.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh022/96037108.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0707/96037108-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c6335 _d6335 |
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