| 000 | 01255cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 11915926 | ||
| 003 | OSt | ||
| 005 | 20220706123232.0 | ||
| 008 | 000217s1999 enka b 001 0 eng | ||
| 010 |
_a 00500005 _z 99494987 |
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| 020 | _a0750641142 | ||
| 040 |
_aDLC _cAAMUSTED _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.M34 1999 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 245 | 0 | 4 |
_aThe marketing book / _cedited by Michael J. Baker. |
| 250 | _a4th ed. | ||
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c1999. |
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| 300 |
_axxxiv, 718 p. : _bill. ; _c25 cm. |
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| 490 | 1 | _aThe marketing series | |
| 500 | _a"Published in association with the Chartered Institute of Marketing." | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aBaker, Michael J., _d1935- |
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| 710 | 2 | _aChartered Institute of Marketing. | |
| 830 | 0 | _aMarketing series (London, England) | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1115/00500005-d.html |
| 906 |
_a7 _bcbc _corignew _d3 _encip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c6321 _d6321 |
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