| 000 | 01166cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 16997580 | ||
| 003 | OSt | ||
| 005 | 20220608165621.0 | ||
| 008 | 111012s2008 njua b 001 0 eng | ||
| 010 | _a 2011293188 | ||
| 020 | _a9780470131985 (pbk.) | ||
| 040 |
_aDLC _cAAMUSTED _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.M314 2008 |
| 082 | 0 | 0 |
_a658.8/3 _223 |
| 100 | 1 | _aMcDaniel, Carl D. | |
| 245 | 1 | 0 |
_aMarketing research essentials / _cCarl McDaniel, Roger Gates. |
| 250 | _a6th ed. | ||
| 260 |
_aHoboken, NJ : _bJohn Wiley, _cc2008. |
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| 300 |
_axx, 493, [30] p. : _bill. ; _c26 cm. |
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| 500 | _aVarious multi-media instructional resources are available to supplement the text. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aGates, Roger H., _d1942- |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy055/2004065933.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065933-d.html |
| 906 |
_a7 _bcbc _corignew _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c5615 _d5615 |
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