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| 001 | 1577510 | ||
| 003 | OSt | ||
| 005 | 20220521103744.0 | ||
| 008 | 930624s1994 ilua b 000 0 eng | ||
| 010 | _a 93005594 | ||
| 020 | _a9780256122466 | ||
| 040 |
_aDLC _cAAMUSTED _dDLC |
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_aHF5415.13 _b.B46 1994 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aBernhardt, Kenneth L., _d1944- |
|
| 245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 | _a6th ed. | ||
| 260 |
_aBurr Ridge, IL : _bIrwin, _cc1994. |
||
| 300 |
_axiv, 754 p. : _bill. ; _c25 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
| 700 | 1 |
_aKinnear, Thomas C., _d1943- |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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