| 000 | 01259cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 12373830 | ||
| 003 | OSt | ||
| 005 | 20220510100227.0 | ||
| 008 | 010409s2002 maua b 001 0 eng | ||
| 010 | _a 2001031257 | ||
| 020 | _a0072895128 (alk. paper) | ||
| 020 | _a9780072895124 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415.129 _b.P45 2002 |
| 082 | 0 | 0 |
_a658.8/4 _221 |
| 100 | 1 | _aPelton, Lou E. | |
| 245 | 1 | 0 |
_aMarketing channels : _ba relationship management approach / _cLou E. Pelton, David Strutton, James R. Lumpkin. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2002. |
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| 300 |
_axxvi, 514 p. : _bill. ; _c24 cm. |
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| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing channels. | |
| 650 | 0 | _aRelationship marketing. | |
| 700 | 1 | _aStrutton, David. | |
| 700 | 1 | _aLumpkin, James R. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/2001031257.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/2001031257.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c4896 _d4896 |
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