000 01042cam a22003014a 4500
001 13701090
003 OSt
005 20220509165959.0
008 040826s2005 njua b 001 0 eng
010 _a 2004020400
020 _a0131485253
020 _a9780131485259
040 _aLC
_cAAMUSTED
_dDLC
042 _apcc
050 0 0 _aHF5415.13
_b.W84 2005
082 0 0 _a658.8/02
_222
100 1 _aWood, Marian Burk.
245 1 4 _aThe marketing plan handbook /
_cMarian Burk Wood.
250 _a2nd ed.
260 _aUpper Saddle River, N.J. :
_bPearson Prentice Hall,
_c2005.
300 _axv, 200 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references (p. 181-191) and index.
650 0 _aMarketing
_xManagement
_vHandbooks, manuals, etc.
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip0422/2004020400.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c4879
_d4879