000 01160cam a22003134a 4500
001 12598445
003 OSt
005 20220401103507.0
008 011126s2002 njua b 001 0 eng
010 _a 2001056579
020 _a9780130990693
040 _aDLC
_cAAMUSTED
042 _apcc
050 0 0 _aHF5415.5
_b.An8 2002
082 0 0 _a658.8/12
_221
100 1 _aAnton, Jon.
245 1 0 _aCustomer relationship management :
_bthe bottom line to optimizing your ROI /
_cJon Anton, Natalie L. Petouhoff.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2002.
300 _axviii, 254 p. :
_bill. ;
_c24 cm.
490 1 _aManagement skills, NetEffect series
504 _aIncludes bibliographical references (p. 246-249) and index.
650 0 _aCustomer relations
_xManagement
_xStatistical models.
650 0 _aCustomer relations
_xManagement
_vCase studies.
700 1 _aPetouhoff, Natalie L.
830 0 _aNeteffect series.
_pManagement skills.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c4269
_d4269