| 000 | 00964cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 1106650 | ||
| 003 | OSt | ||
| 005 | 20220310120611.0 | ||
| 008 | 930505s1993 nyua b 001 0 eng | ||
| 010 | _a 93019905 | ||
| 020 | _a0077077288 | ||
| 040 |
_aDLC _cAAMUSTED _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.L22 1993 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aLancaster, Geoffrey, _d1938- |
|
| 245 | 1 | 0 |
_aEssentials of marketing : _btext and cases / _cGeoffrey Lancaster, Lester Massingham. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon ; _aNew York : _bMcGraw-Hill Book Co., _cc1993. |
||
| 300 |
_a496 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xCase studies. |
|
| 700 | 1 | _aMassingham, Lester. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c4049 _d4049 |
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