| 000 | 01181cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 1981965 | ||
| 003 | OSt | ||
| 005 | 20210707134800.0 | ||
| 008 | 890824s1990 ilua b 001 0 eng | ||
| 020 | _a9781259060762 | ||
| 020 | _a0256083983 (International ed.) | ||
| 040 |
_aDLC _cAAMUSTED _dDLC |
||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.P42 2014 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 245 | 1 | 0 |
_aBasic marketing : _bA Marketing Strategy Planning Approach / _c William D. Perreault. , Joseph, P. Cannon & E. Jerome McCarthy, |
| 250 | _a10th ed. | ||
| 260 |
_aHomewood, IL : _bMcGraw- Hill ,Irwin, _c2014. |
||
| 300 |
_axl, 712 p. : _bcol. ill. ; _c27 cm. + _e1 computer disk (5 1/4 in.) |
||
| 440 | 0 | _aIrvin series in marketing | |
| 504 | _aIncludes bibliographical references and Index | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _zUnited States _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 700 | 1 | _aPerreault, William D. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c376 _d376 |
||