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| 001 | 4346186 | ||
| 003 | OSt | ||
| 005 | 20211208125147.0 | ||
| 008 | 890807s1990 ohua b 001 0 eng | ||
| 010 | _a 89039053 | ||
| 020 |
_a0538802510 : _c$32.00 |
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_aHF5415.13 _b.J21 1990 |
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_a658.8/02 _220 |
| 100 | 1 |
_aJain, Subhash C., _d1942- |
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| 245 | 1 | 0 |
_aMarketing planning & strategy / _cSubhash C. Jain. |
| 250 | _a3rd ed. | ||
| 260 |
_aCincinnati, OH : _bSouth-Western Pub., _c1990. |
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| 300 |
_axxi, 916 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xManagement. |
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| 740 | 0 | _aMarketing planning and strategy. | |
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_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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