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| 001 | 12033702 | ||
| 003 | OSt | ||
| 005 | 20211208124600.0 | ||
| 008 | 000607s2000 nyua b 001 0 eng | ||
| 010 | _a 00268043 | ||
| 020 | _a0471353922 (acidfree paper) | ||
| 020 | _a9780471353928 | ||
| 040 |
_aDLC _cAAMUSTED _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.D74 2000 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aDalrymple, Douglas J. | |
| 245 | 1 | 0 |
_aBasic marketing management / _cDouglas J. Dalrymple, Leonard J. Parsons. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bWiley, _c2000. |
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| 300 |
_axiii, 341 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
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| 700 | 1 | _aParsons, Leonard J. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley031/00268043.html |
| 856 | 4 |
_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix02/00268043.html |
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| 906 |
_a7 _bcbc _corigcop _d2 _encip _f20 _gy-gencatlg |
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| 942 |
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