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| 001 | 3070915 | ||
| 003 | OSt | ||
| 005 | 20211208105627.0 | ||
| 008 | 970515s1998 maua b 001 0 eng | ||
| 010 | _a 97021787 | ||
| 020 | _a032100194X | ||
| 020 | _a0321014170 (pbk.) | ||
| 040 |
_aDLC _cAAMUSTED _dDLC |
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| 050 | 0 | 0 |
_aHF5415.125 _b.L62 1998 |
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_a658.8/02/0285 _221 |
| 100 | 1 |
_aLilien, Gary L., _d1946- |
|
| 245 | 1 | 0 |
_aMarketing engineering : _bcomputer-assisted marketing analysis and planning / _cGary L. Lilien, Arvind Rangaswamy. |
| 260 |
_aReading, Mass. : _bAddison-Wesley, _c1998. |
||
| 300 |
_axvii, 350 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references (p. [323]-337) and index. | ||
| 650 | 0 |
_aMarketing _xData processing. |
|
| 650 | 0 |
_aMarketing _xDecision making _xMathematical models. |
|
| 650 | 0 |
_aMarketing _xDecision making _xData processing. |
|
| 700 | 1 | _aRangaswamy, Arvind. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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