000 | 00988pam a2200301 a 4500 | ||
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001 | 580266 | ||
003 | OSt | ||
005 | 20211207111644.0 | ||
008 | 900927s1991 ilua b 001 0 eng | ||
010 | _a 90019758 | ||
020 | _a0256093237 | ||
020 | _a9780256093230 | ||
040 |
_aDLC _cAAMUSTED _dDLC |
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050 | 0 | 0 |
_aHF5415 _b.M26 1991 |
082 | 0 | 0 |
_a658.8 _220 |
100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
245 | 1 | 0 |
_aEssentials of marketing / _cE. Jerome McCarthy, William D. Perreault, Jr. |
250 | _a5th ed. | ||
260 |
_aHomewood, Ill. : _bIrwin, _c1991. |
||
300 |
_axvii, 526 p. : _bill. ; _c27 cm. |
||
440 | 0 | _aIrwin series in marketing | |
504 | _aIncludes bibliographical references (p. 487-506) and indexes. | ||
650 | 0 | _aMarketing. | |
700 | 1 | _aPerreault, William D. | |
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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942 |
_2lcc _cBK |
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