000 00929pam a2200289 a 4500
001 2960202
003 OSt
005 20211206151512.0
008 910530s1992 nyua b 001 0 eng
010 _a 91021267
020 _a0070067341
020 _a9780070067349
040 _aDLC
_cAAMUSTED
_dDLC
050 0 0 _aHF5415
_b.B66 1992
082 0 0 _a658.8
_220
100 1 _aBovée, Courtland L.
245 1 0 _aMarketing /
_cCourtland L. Bovée, John V. Thill.
260 _aNew York :
_bMcGraw-Hill,
_c1992.
300 _aVarious paging. :
_bcol. ill. ;
_c26 cm.
440 0 _aMcGraw-Hill series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
700 1 _aThill, John V.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBK
999 _c3502
_d3502