000 01299cam a22003374a 4500
001 11778481
003 OSt
005 20210929111011.0
008 990806s1999 maua b 001 0 eng
010 _a 99043468
020 _a0750644796 (alk. paper)
020 _a9780750644792
035 _a(DLC) 99043468
040 _aDLC
_cAAMUSTED
_dDLC
042 _apcc
050 0 0 _aHF5823
_b.Ex2 1999
082 0 0 _a659.1
_221
245 0 0 _aExcellence in advertising :
_bthe IPA guide to best practice /
_cedited by Leslie Butterfield.
250 _a2nd ed.
260 _aBoston, Mass. :
_bButterworth-Heinemann,
_c1999.
300 _axviii, 304 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
700 1 _aButterfield, Leslie,
_d1952-
710 2 _aInstitute of Practitioners in Advertising.
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/els033/99043468.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/els033/99043468.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBK
999 _c2127
_d2127