000 01551cam a22002894a 4500
001 16255230
003 OSt
005 20210604115305.0
008 100527s2011 nyua b 001 0 eng
010 _a 2010022588
020 _a9780765626318 (pbk. : alk. paper)
040 _aDLC
_cAAMUSTED
_dDLC
050 0 0 _aHD30.4
_b.E7 2011
082 0 0 _a650.072
_222
100 _aJr.Hair, Joseph F.
245 0 0 _aEssentials of business research methods /
_cJoseph F. Hair Jr. ... [et al.].
250 _a2nd ed.
260 _aArmonk, N.Y. :
_bM.E. Sharpe, Inc.,
_c2011.
300 _axviii, 477 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 0 _aBusiness research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- Secondary data -- Conceptualization and research design -- Sampling approaches -- Data collection methods -- Measurement and scaling -- Designing the questionnaire -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting results.
650 0 _aBusiness
_xResearch.
700 1 _aHair, Joseph F.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c205
_d205