Marketing research : measurement & method : a text with cases / Donald S. Tull, Del I. Hawkins.
Material type: TextSeries: The Macmillan series in marketingPublication details: New York : London : Macmillan ; Collier Macmillan, c1990. Edition: 5th edDescription: xxii, 836 p. : ill. ; 24 cmISBN: 0024218219Subject(s): Marketing research | Marketing research -- Case studiesDDC classification: 658.8/3 LOC classification: HF5415.2 | .T82 1990Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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AAMUSTED Books | AAMUSTED LIBRARY, KUMASI Lending Book Shelf | HF5415.2 .T82 1990 (Browse shelf(Opens below)) | 1 | Available | 0000012210 |
Includes bibliographical references and indexes.
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